Kualesa started as a small seed of an idea, with a big ambition and an even bigger purpose. The brand has evolved from a simple set of values to a producer of great-looking and super comfortable bamboo apparel that’s challenging fast fashion.
After our founder, Ariff, left the corporate world, he discovered the damage synthetic fibers (the favored textile of the apparel industry) were doing to the environment. Only when he looked closely through his wardrobe did he realize how many 100% polyester pieces of clothing he had.
Company Mission & Purpose
1 Provide access to apparel that's better for the people and the planet, empowering consumers to buy quality over quantity
2 Drive usage of more sustainable and diverse textiles to minimise environmental impact while offsetting carbon emissions
3 Elevate Southeast Asian artisanship and creativity and share it with the world
Customer Value Propositions
1 Unbeatable comfort | Our garments are stretchy, breathable and offer a premium fabric feel
2 Super good-looking | We’ve meticulously searched for the perfect cut and developed head-turning designs; our customers agree
3 Sustainable raw materials | We discovered the magic of bamboo and its rapid regeneration, and are on the hunt to find more sustainable materials
4 Multi-occasional use | Our products are made for multiple occasions, from work, social gatherings, and even sports like tennis and golf
5 Convenient home delivery | Being a D2C company allows us to streamline our logistics and get customers their products earlier than expected