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Privacy Policy

Introduction

Kualesa Apparel Sdn. Bhd., generally known as Kualesa (the Company), is committed to safeguard your personal information. This Privacy Policy explains what personal data we collect, how we will use it, and how we keep it safe. For more information on our services, please refer to our Terms & Conditions.

Gaining your consent

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

Withdrawing consent

If you change your mind, after you have opted-in, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at info@kualesa.co


Collection of Personal Information

When you visit https://kualesa.co/ (the Site), we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.


Device information

Examples of Personal Information collected: 

  • Version of web browser; 
  • IP address;
  • Time zone;
  • Cookie information;
  • What sites or products you view;
  • Search terms;
  • How you interact with the Site

Purpose of collection: 

  • To load the Site accurately for you;
  • To perform analytics on Site usage to optimize our Site

Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

Disclosure for a business purpose: shared with our processor Shopify.


Order information

Examples of Personal Information collected: 

  • Your name; 
  • Your billing address;
  • Your shipping address;
  • Your payment information;
  • Your email address;
  • Your phone number

Purpose of collection:

  • To provide products or services to you to fulfill our contract;
  • To process your payment information, arrange for shipping;
  • To provide you with invoices and/or order confirmations;
  • To communicate with you;
  • To screen our orders for potential risk or fraud;
  • To provide you with information or advertising relating to our products when in line with the preferences you have shared with us.

Source of collection: collected from you.

Disclosure for a business purpose: shared with our processor Shopify, Stripe, and our fulfilment and logistics partner.


Customer support information

Examples of Personal Information collected: 

  • Other information which you may include in your profile or in other communications with Kualesa; 
  • Other information with your consent or where required by law

Purpose of collection: to provide customer support.

Source of collection: collected from you.

Disclosure for a business purpose: shared with our Live Chat provider Gorgias


Use of Personal Information

We use your personal Information to provide our services to you, which includes to: 

  • Register and maintain your user account and  to verify your identity or age;
  • Process your order for our products or services, process or collect your payment for the order;
  • Deliver the products you purchased, including our couriers calling or messaging you to obtain your delivery instructions;
  • Process your returns or refunds;
  • Provide you with supporting services and functions related to your user account, such as saved items in cart, wish list, brand or product notifications;
  • Communicate with you in relation to (i) your queries, requests and feedback, (ii) material changes to the Site or Privacy Policy or other Terms and Conditions, and (iii) matters relating to the operation of your account;
  • Send you marketing communications in relation to our sales, products, services, promotions;
  • Conduct market and customer research, analysis or tracking;
  • Personalise and improve your customer experience when you visit the Site and our social media;
  • Monitor and enforce compliance with our Terms and Conditions, including dispute resolution;
  • Comply with (i) internal risk controls, (ii) the terms of our access to payment processing, financial or banking services such as credit card disputes, fraud, billing errors, or (iii) any applicable law; and
  • Ensure our Site functions properly and to improve their performance, by carrying out activities such as debugging or statistical analyses for optimising our Site.

If you do not provide personal information requested to Kualesa or, withdraw your consent to our collection, use and disclosure of your personal information at any time (subject to contractual and legal restrictions and reasonable notice), we may be unable to provide you the products or services you have requested or contact you in the future.

If you no longer wish to receive copies of our newsletter, or information about our products, events or other promotional information, you may unsubscribe by contacting us as described below. For communications sent by e-mail or other electronic means you will also be able to unsubscribe using the unsubscribe mechanism in the message itself.

 

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Access to Your Personal Information’ section below.

Automatic decision-making

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours
  • Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days

Disclosure of Personal Information

We will not share your information with any other organisations other than those third parties, such as web service providers, logistics and courier companies, directly related to delivering the products you have purchased from the Site. In exceptional circumstances, we may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

If you believe that Kualesa has breached your privacy, please contact us at info@kualesa.co and we will resolve the issue.


Collection of Computer Data

When you visit the Site, our company servers will automatically record information that your browser sends whenever you visit a website. This data may include:

  • Your computer's IP address;
  • Browser type;
  • The webpage you were visiting before you came to our site;
  • The pages within https://kualesa.co/ you visit;
  • The time spent on those pages, items and information searched for on our site, access times and dates, and other statistics.

This information is collected for analysis and evaluation in order to help us improve our site and the services and products we provide. This data will not be used in association with any other personal information.


Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor. We use the following cookies to optimize your experience on our Site and to provide our services. 

 

Cookies necessary for the functioning of the store

Reporting and Analytics

Cookies allow Kualesa to collect information about your computer as per the “Collection of Computer Data” section above. The Company also uses cookies to track and collect information about which parts of the Site, its affiliated digital media such as social media, and other marketing communication such as newsletters (including links to other websites), are being visited by you.

Cookies also allow Kualesa to recognise your computer while you are on the Site. This information is used to maintain the quality of our service and to provide tracking and statistics regarding the use of our website.

At this time, Kualesa primarily uses Facebook and Google to conduct digital advertising. Facebook and Google may use cookies, web beacons and other storage technologies to collect or receive information from the Site and elsewhere on the Internet and use that information to provide measurement services. This allows us to target the advertising we do more effectively. For more information on these cookies and how to disable them, please visit www.facebook.com/privacy/ and https://marketingplatform.google.com/about/analytics/terms/us/. 

 

Manage your cookies

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Cookies Necessary for the Functioning of the Store” section above.


Data Quality and Security

Kualesa takes reasonable precautions and follow industry best practices to:

  • Make sure that the personal information we collect, use and disclose is accurate, complete and up to date;
  • Protect the personal information that we hold from inappropriately lost, misused, accessed, disclosed, modification or destroy;
  • Where permitted by law, destroy or permanently de-identify personal information that is no longer needed for purposes for which it was collected.

When collecting payment information for online purchases, the Company offers secured server transactions that encrypt your information in transit to help prevent others from accessing it. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow accepted industry standards, where personal information will be stored on servers that are protected by appropriate safeguards, and will be accessible by authorised employees and agents who require access in connection with their responsibilities. 


Access to Your Personal Information

Kualesa will generally allow you to access your personal information if practicable and, will make reasonable efforts to amend any of your inaccurate or out of date personal information.

 

Third Party Sites

Our site may contain links to and from the websites of our partner networks, advertisers and other third parties. In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. However, certain third-party service providers, such as payment gateways, have their own privacy policies and that we do not accept any responsibility or liability for these policies. We recommend that you read their privacy policies to understand how these providers will handle your personal information. Please check these policies before you submit any personal data to these websites.

 

Changes to the Privacy Policy

We reserve the right to update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. You agree to be bound by the prevailing terms of the Privacy Policy as updated from time to time. We will do our best to notify you by email or by notice on the Site of any significant changes to this Privacy Policy. 

 

Questions or Comments

For more questions or comments about our privacy practices, please email us at info@kualesa.co or drop us a message via our Live Chat.