About Us Banner (Website) Kualesa Batik Tribute Polo Solid Plain Studio Plant Bamboo
About Us Banner (Mobile) Kualesa Batik Tribute Polo Solid Plain Studio Plant Bamboo
Kualesa founders Ariff and Haris

Our Story

Kualesa started as a small seed of an idea, with a big ambition and an even bigger purpose. The brand has evolved from a simple set of values to a producer of great-looking and super comfortable bamboo apparel that’s challenging fast fashion. 

After our founder, Ariff, left the corporate world, he discovered the damage synthetic fibers (the favored textile of the apparel industry) were doing to the environment. Only when he looked closely through his wardrobe did he realize how many 100% polyester pieces of clothing he had.

As an eco-conscious individual, his moral compass went into overdrive, and he dove headfirst into the world of sustainable textiles, which is when he discovered the functional applications of bamboo. After unearthing bamboo’s fantastic attributes, he knew he had found a way to build a company that did things a little differently and had a conscience of its own.

The first step was to convince his best friend, Haris, to join forces with him as a co-founder. Together, they then began developing a product that, first and foremost, their friends would love as they all had the same unsustainable 100% polyester wardrobe.
As an eco-conscious individual, his moral compass went into overdrive, and he dove headfirst into the world of sustainable textiles, which is when he discovered the functional applications of bamboo. After unearthing bamboo’s fantastic attributes, he knew he had found a way to build a company that did things a little differently and had a conscience of its own.

The first step was to convince his best friend, Haris, to join forces with him as a co-founder. Together, they then began developing a product that, first and foremost, their friends would love as they all had the same unsustainable 100% polyester wardrobe.
Kualesa stacked garments

Company Mission & Purpose

1   Provide access to apparel that's better for the people and the planet, empowering consumers to buy quality over quantity

2   Drive usage of more sustainable and diverse textiles to minimise environmental impact while offsetting carbon emissions

3   Elevate Southeast Asian artisanship and creativity and share it with the world

2 Kualesa batik tribute polos (left) and 2 golf clubs and 3 golf balls (right)

Customer Value Propositions

1   Unbeatable comfort | Our garments are stretchy, breathable and offer a premium fabric feel

2   Super good-looking | We’ve meticulously searched for the perfect cut and developed head-turning designs; our customers agree

3   Sustainable raw materials | We discovered the magic of bamboo and its rapid regeneration, and are on the hunt to find more sustainable materials

4   Multi-occasional use | Our products are made for multiple occasions, from work, social gatherings, and even sports like tennis and golf

5   Convenient home delivery | Being a D2C company allows us to streamline our logistics and get customers their products earlier than expected